Last week, Cracker Barrel released a new logo, the internet melted, their stock plummeted, President Trump scolded them, and they went back to their old logo. 

Derek Imai is the founder of Parliament Consulting and a longtime friend of both Raj and I. He specializes in leading owners and entrepreneurs from feeling overwhelmed to flourishing—and we have both benefitted from his wisdom.

In this episode Ben Lueders and Raj Lulla unpack what the heck has been going on at Southwest Airlines– and what we can all learn from their potential brand FAIL. 🛬