The Cracker Barrel Rebrand Fiasco

Aug 28

It’s not every day that a nationwide rebrand emergency happens.

Ben and Raj could no longer keep silent about the branding story of our generation: The Great Cracker Barrel Fiasco

So, what happened?:

Last week, Cracker Barrel released a new logo, the internet melted, their stock plummeted, President Trump scolded them, and they went back to their old logo.

That’s the story in a nutshell, anyway…

Was the visual rebrand really that bad? Or was this really just a political story that got way out of hand?

Join Raj and Ben as they unpack the attempted rebrand from a design and branding perspective, and learn a valuable lesson about differentiation and honoring your brand’s history.