Is good design worth the money?

Apr 3

Humans can’t help it: we are designed to respond to beauty. From a beautiful landscape, to a beautiful romantic partner, we are attracted to specific patterns and combinations of elements.

As brands, we can harness the natural power of beauty by combining visual elements in a harmonious and memorable way. Fonts, Colors, Textures, Music, Photography, Video, Illustration are some of the visual elements we have at our disposal to design a clear and consistent brand image that’s appealing and beautiful.

In this episode, Raj and Ben explore why the harmony of beautiful elements is so appealing to humans, and how investing in good design can enhance the value and reputation of your brand. Don’t miss them diving into specific brands that use design and differentiation to boost their value.

Brands mentioned: Liquid Death, Fellow, Anker, Stanley, Yeti, Southwest, Levi Strauss, Gap, Madewell, Old Navy, J.Crew, KIA, Hyundai.