Raj Lulla

Owner + Strategist

With a background in non-profit communication, photography and writing – Raj brings a lot of skills to the Fruitful table. His primary role, is that of strategist – helping our clients understand who they are, and how to position themselves in light of what they know.


Ben Lueders

owner + Designer

After working as an in-house Art Director in Hawaii, and the designer for a small firm in Nebraska – Ben founded Fruitful in 2008 to be able to be more involved in the outcomes of his design work. He specializes in illustration, branding and both digital and print layout.


Kimi Lueders

Office Manager

No, she’s not Ben’s wife. Yes, she is Ben’s cousin. Although she went to school for exercise science – Kimi soon discovered that her true love was keeping things organized, on task and tidy. Now, she does all those things (and much, much more) for Fruitful.


Erin Pille


Erin was Fruitful’s first full-time hire – and has lended her creative talents, her bubbly personality and her ability to “get stuff done” to the Fruitful culture, since 2013. Her background in the agency world, paired with her impeccable typography/layout skills, make her an invaluable asset to our team.


Nic Fredrickson


With over 30k dedicated Instagram followers, we’re very honored to have this award-winning designer and hand-lettering artist on our team. Nic has had the privilege of working with brands like Target, Clorox, Goose Island, Field & Stream and many more.


Jacob Willis


Technically, Jacob is not a full-time employee – but he’s a beloved contractor and friend, that offices with us. He’s our go-to guy for all things video related. With a background in creative writing, Jacob is a master storyteller – and helps us tell our client’s stories with professionalism and beauty.



At our very heart, Fruitful is collaborative. One of the clearest ways to see this in action – is in how we partner with talented freelancers to accomplish even more for our clients. Here's a quick snapshot of this growing group of Fruitful Friends.


Fruitful Friends



Bonnie Williams

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Vivamus sit amet semper lacus, in mollis libero. Lorem ipsum dolor sit amet, consectetur adipiscing elit.