Raj Lulla

Owner + Strategist

With previous experience in non-profit communication, photography and writing – Raj brings a lot of skills to the Fruitful table. His primary role, is that of strategist – helping our clients understand who they are, and how to position themselves in light of what they know.


Ben Lueders

owner + Designer

After working as the in-house Art Director for a University in Hawaii, and then a Designer for a firm in Nebraska – Ben founded Fruitful in 2008 in order to assume more of a leadership role in the outcomes of his design work. His experience in his decade of designing has allowed him to specialize in illustration and branding as well as both digital and print layout.


Kimi Lueders

Office Manager

No, she’s not Ben’s wife. Yes, she is Ben’s cousin. Ben kept up with Kimi as she went to school for exercise science and while she discovered that her true love was keeping things organized, on task and tidy. Having spent previous time as an office manager, she developed the perfect skill set to do all those things (and much, much more) for the Fruitful team.


Erin Pille


Erin was Fruitful’s first "real employee" – having lent her creative talents, bubbly personality (not to mention her irreplaceable laugh) and ability to move projects forward to the Fruitful culture ever since 2013. Her background in the agency world, paired with her impeccable typography and layout skills, makes her an invaluable asset to our team.


Nic Fredrickson


With over 30k dedicated Instagram followers, we’re very honored to have this award-winning designer and hand-lettering artist on our team. Nic has had the privilege of working with brands like Target, Clorox, Goose Island, Field & Stream and many more.


Jacob Willis


He's our beloved contractor. He's our friend who offices with us. He’s our go-to guy for all things video related. With a background and education in creative writing, as well as years of experience in videography, Jacob is a master storyteller – and the vital component to helping us tell our client’s stories with professionalism, creativity and beauty.



At our very heart, Fruitful is collaborative. One of the clearest ways to see this in action – is in how we partner with talented freelancers and agencies to accomplish even more for our clients.


Fruitful Friends