Thrasher Group

Naming, Branding, Messaging, Website, Video

What’s in a name?

Thrasher grew from a small family business to a portfolio of businesses bound by incredible culture.

As Thrasher grew from a family-owned foundation repair company to a major provider of residential and commercial contractor services, hiring became a challenge.

Not all of Thrasher’s companies, including Hello Garage and foundation repair companies in other cities, bore the Thrasher name. That made it difficult to create a centralized jobs website where people could apply to any of their open positions at different companies in different cities.

We worked with Thrasher to help them create a name and visual identity for the parent company Thrasher Group, preserving brand equity for multiple companies in different cities while also unifying them under one banner.

Then Fruitful got to work creating a dynamic hiring website for Thrasher Group, highlighting the people-centered culture that had made Thrasher so successful in the first place.