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The Hope Center for Kids

Branding, Web, Print, Promo, Lettering, Illustration 

The Hope Center for Kids has been providing after-school mentorship and assistance to at-risk youths in Omaha for over 20 years. Started by Ty Schenzel in 1998 – “The Hope” has impacted the lives of countless kids by focusing exclusively on 4 things: Faith, Education, Collaboration and Employability. The Hope became our first monthly retainer client in 2013 – and we’ve been honored to work alongside them ever since!

 
Fruitful Design Strategy Omaha Nebraska The_Hope_Logo_.jpg
Fruitful Design Strategy Omaha Nebraska The Hope Center for Kids Brandscape.jpg

Re Branding

Our first task was to completely re-haul their branding – create a new logo, determine colors, fonts, and organize everything in a cohesive brand book document. Through multiple strategy meetings, much sketching, and lots of dialogue – we discovered that the kids at the center refer to the center as The Hope. We found this very endearing/powerful – and decided to make that a key part of the logo’s hierarchy. The accompanying hope “star” – leaps at a youthful angle, made up of 4 arrows pointing inward, hinting at the deep effects of The Hope’s four pillars on a kid’s life. Lastly, the star is also a subtle cross – representing the deep faith of the organization.

Fruitful Design Strategy Omaha Nebraska The Hope Center for Kids Rebrand.jpg
Fruitful Design Strategy Omaha Nebraska The Hope Center for Kids Brand Book.jpg

Promotional Materials

Over the years, we have created many different print and promotional items for The Hope, including trade show banners, stationery, magnets, t-shirts and more!

Fruitful Design Strategy Omaha Nebraska The Hope Center for Kids Banners.jpg
Fruitful Design Strategy Omaha Nebraska The Hope Center for Kids Stationery.jpg
Fruitful Design Strategy Omaha Nebraska The Hope Center for Kids Magnet.jpg
Fruitful Design Strategy Omaha Nebraska The Hope Center for Kids Tshirt.jpg

Website Design

More than just wanting a “cool” website – it was very important to the Hope Center to have a site that they could actually use with ease on a daily basis. We quickly determined that a site on the easy to use yet powerful Squarespace platform would be the best solution for them. Beyond simply using a standard template, Fruitful always customizes every website to every clients brand/needs. Custom development was provided on this site.

Yearly Events

Like most non-profits, The Hope Center for Kids is dependent upon the success of many different events and fundraising opportunities throughout the calendar year. Some of these include their Golf Event, Fall Gala, and “Gifts of Hope” Christmas Campaign – as well as some others. Below is a sampling of some of our favorite themes over the last 5+ years.

Fruitful Design Strategy Omaha Nebraska The Hope Center for Kids Golf.jpg
Fruitful Design Strategy Omaha Nebraska The Hope Center for Kids Gala.jpg
Fruitful Design Strategy Omaha Nebraska The Hope Center for Kids Christmas.jpg

A word from our client

 
Fruitful Design Strategy Omaha Nebraska Brenda Block The Hope Center for Kids.jpg
 
Thank you to the entire Fruitful team! Well done. This team aspires to excellence – very grateful to work with all of you, and to impact our community and the Kingdom! Now we will be praying for the results. God is so faithful, thanks for all your efforts, skill and energy.
— Brenda Block, The Hope Center for Kids