Back To Work

Owl Ride 

Branding, Website, Print, Apparel

The Owl Ride is a fun, nighttime bike ride event that helps raise funds and awareness for adults with disabilities. The Meyer Foundation for Disabilities (MFD) reached out to Fruitful in early 2015 to help rebrand and promote their event. We have now assisted in the design and promotion of three Owl Ride events – and a handful of our team members have enjoyed participating in this fun event!

 
Fruitful Design Strategy Omaha Nebraska Owl_Ride_Logo_.jpg
Fruitful Design Strategy Omaha Nebraska Owl Ride Brandcape.jpg

Name + Branding

We helped refine their logo to be a simple, iconic owl made up of bicycle spokes and handlebars – with slight adjustments to color and font from year to year. 

Fruitful Design Strategy Omaha Nebraska Owl Ride Tshirt.jpg

The Owlets

For the 2018 event, there was a fun addition to the Owl Ride brand-scape: an adorable “Owlet” logo. For the first time there would be a small ride geared towards children before the actual ride – and they wanted us to design a cuddlier version of the now iconic Owl Ride mascot. We had a blast with this one!

Fruitful Design Strategy Omaha Nebraska Owl Ride The Owlets.jpg
 

Promo Materials

Fruitful Design Strategy Omaha Nebraska Owl Ride Map.jpg
Fruitful Design Strategy Omaha Nebraska Owl Ride Promo.jpg
Fruitful Design Strategy Omaha Nebraska Owl Ride Photo.jpg
Fruitful Design Strategy Omaha Nebraska Owl Ride Photo 2.jpg

A word from our client

 
Fruitful Design Strategy Omaha Nebraska Melanie Phelan Owl Ride.jpg
 
Fruitful Design is one of the best graphic design firms I have had the opportunity to work alongside. They build amazing print pieces for events, always take on projects in stride, and do it ALL with a smile. I genuinely think of the Fruitful team as my “Fruitful Fam,” and I would bet many of their clients say the same!
— Melanie Phelan, Experience Co. Omaha