Is Liquid Glass Good Design? | Growing A Fruitful Brand | Episode 71

Growing a Fruitful Brand Podcast
Written By Mike Kresnik

On September 15th Apple released iOS 26 – featuring a controversial all-new design language that they’re calling “Liquid Glass”. Drawing inspiration from transparency, magnification and reflection of actual glass, Apple is trying a new twist at “skeuomorphism” – a classic design practice that incorporates real-world visual elements and textures into digital interfaces.

Raj and Ben take you on a journey through the evolution of smart phone interface design and explore the implications of this radical new design language by such an industry leader. 

  • What does Liquid Glass mean for brands? 

  • Will other companies need to adopt this new design aesthetic? 

  • How does Google’s new “Material 3 Expressive” design language compare to Apple’s update?

  • Is Liquid Glass actually good design? 

  • And perhaps more importantly, is Liquid Glass good for us?

Have you updated to iOS 26? What do you think of Apple’s new design?

Mike Kresnik
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