Spotify Ghost Artists? | Growing A Fruitful Brand | Ep. 69

Without an artist, is it still considered art? 

Spotify has begun sneaking “AI Ghost Artists” into their listener’s playlists. To the casual listener, these ghosts may sound like real artists – but they offer a big advantage to Spotify: 

They don’t have to pay royalties to AI musicians.

Ben and Raj explore the moral, business, and existential ramifications of a world filled with soulless, generative art and music. 

🤪Is entertainment designed to exploit human emotions psychopathic? 

🎵Can humans truly be moved by music devoid of true story, talent, and emotion?

🎨What makes something art?

Welcome to Season 4 of Growing a Fruitful Brand.