Fusion Medical Staffing
Logo, Brand Book, Print Media, Intranet
Fusion Medical Staffing is one of the coolest and fastest growing companies in Omaha. Providing travel-staffing to talented nurses all over the country, Fusion needed a strong brand and reliable tools to communicate effectively, to the outside and the inside of their company. We were originally approached to help design some small promotional items – but that eventually resulted in designing a custom intranet for internal communication, as well as a full branding refresh.
Naming + Branding
Fusion’s name, values and mission were already solid – they simply needed help analyzing their audience, voice and refining some of the visual elements of their brand. In the end, we refined their iconic “Fusion” word mark, created a new monogram icon, and produced a detailed brand book to spell out their audience, voice, font selection, color schemes and every other visual/verbal aspect of their brand.
The Fusion “Fix” Intranet
Fruitful was delighted to team up with our good friends at Plumb Web Strategy to design and implement a fully functional “intranet” for internal communication. This dashboard-style design was created custom for the needs of Fusion’s employees and helps eliminate needless email threads and miscommunication.
Over the years, we’ve had the opportunity to create a number of other various promo items for Fusion including trade show banners, sales booklets, t-shirts and business cards.