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Fusion Medical Staffing

Logo, Brand Book, Print Media, Intranet

Fusion Medical Staffing is one of the coolest and fastest growing companies in Omaha. Providing travel-staffing to talented nurses all over the country, Fusion needed a strong brand and reliable tools to communicate effectively, to the outside and the inside of their company. We were originally approached to help design some small promotional items – but that eventually resulted in designing a custom intranet for internal communication, as well as a full branding refresh.

 
Fruitful Design Strategy Omaha Nebraska Fusion_Logo_.jpg
Fruitful Design Strategy Omaha Nebraska Fusion Brandscape.jpg
Fruitful Design Strategy Omaha Nebraska Fusion Rebrand.jpg

Naming + Branding

Fusion’s name, values and mission were already solid – they simply needed help  analyzing their audience, voice and refining some of the visual elements of their brand. In the end, we refined their iconic “Fusion” word mark, created a new monogram icon, and produced a detailed brand book to spell out their audience, voice, font selection, color schemes and every other visual/verbal aspect of their brand. 

Fruitful Design Strategy Omaha Nebraska Fusion Brand Book.jpg

The Fusion “Fix” Intranet

Fruitful was delighted to team up with our good friends at Plumb Web Strategy to design and implement a fully functional “intranet” for internal communication. This dashboard-style design was created custom for the needs of Fusion’s employees and helps eliminate needless email threads and miscommunication.

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Promotional Materials

Over the years, we’ve had the opportunity to create a number of other various promo items for Fusion including trade show banners, sales booklets, t-shirts and business cards.

Fruitful Design Strategy Omaha Nebraska Fusion Banners.jpg
Fruitful Design Strategy Omaha Nebraska Fusion Booklet 2.jpg
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Fruitful Design Strategy Omaha Nebraska Fusion Tshirt.jpg
Fruitful Design Strategy Omaha Nebraska Fusion Business Cards.jpg

A word from our client

 
Fruitful Design Strategy Omaha Nebraska Tara Sprakel Fusion.jpg
 
Fruitful has been great to work with on anything from one-off projects, tradeshow and print, to the full design of our intranet from scratch. They are always upbeat and goofy and really try to understand our business and needs. I would recommend them to anyone looking for a fresh design for any aspect of their business.
— Tara Sprakel, Fusion Medical Staffing