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Fusion Medical Staffing

Logo, Brand Book, Print Media, Intranet

Fusion Medical Staffing is one of the “funnest” and fastest growing company’s in Omaha. Providing travel-staffing to talented nurses all over the country, Fusion needs a strong brand and reliable tools to communicate effectively, to the outside and the inside of their company. We were originally approached to help design some small promotional items – but that eventually resulted in designing a custom intranet for internal communication, as well as a full branding refresh.

 
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Naming + Branding

Fusion’s name, values and mission were already solid – they simply needed help  analyzing their audience, voice and refining some of the visual elements of their brand. In the end, we refined their iconic “Fusion” word mark, created a new monogram icon, and produced a detailed brand book to spell out their audience, voice, font selection, color schemes and every other visual/verbal aspect of their brand. 


The Fusion “Fix” Intranet

Fruitful was delighted to team up with our good friends at Plumb Web Strategy to design and implement a fully functional “intranet” for internal communication. This dashboard-style design was created custom for the needs of Fusion’s employees and helps eliminate needless email threads and miscommunication.


Promotional Materials

Tradeshow Booth

Booklet

T-shirt

Fruitful has been great to work with on anything from one-off projects, tradeshow and print, to the full design of our intranet from scratch. They are always upbeat and goofy and really try to understand our business and needs. I would recommend them to anyone looking for a fresh design for any aspect of their business.
— Tara Sprakel, Fusion Medical Staffing