In this episode, Raj and Ben explore why the harmony of beautiful elements is so appealing to humans, and how investing in good design can enhance the value and reputation of your brand.

Who brands the brand strategist?

Tune in to hear Ben and Raj tell the story of creating Raj’s new personal branding, and the branding for his publishing imprint, Lulla Publishing! Turns out that making a brand for a branding expert is quite the task.

Raj has some big news: he’s written a book! But it’s not a business book, it's a novel called The Caring House.

Business owners often have to make difficult decisions for the health of their business. Raj and Ben share the inside-scoop behind their recent pivot – and where Fruitful is going in the future.

2024 is here!🪩 And so is the first episode of Growing a Fruitful Brand in the new year!

Starting in 2024, we are pivoting away from trying to balance multiple branding and website projects at a time, and are going to focus on one branding/website project at a time. Every branding project will now start with an immersive two-days of in-person strategy and design with Fruitful principals Raj and Ben, followed by 28 days of exclusive, focused energy and attention.

As a young designer, Drew Davies was inspired to solve all of the nation's problems through the power of design. Drew knew that better designed ballots could solve this super important issue for the free world, so he tried to get involved.

This week on the podcast, Ben is joined by Focus Lab CEO, Bill Kenney to talk all things branding and about his Amazon bestseller: “Conquer Your Rebrand: Build a B2B Brand That Customers Love and Competitors Envy.”

This week on the podcast, Ben is joined by Lens Distortions’ Craig Nashleanas to dig into how creatives are doing meaningful work in an increasingly digitized and automated world.

In our latest podcast episode, we had the pleasure of hosting Phil Smith, the CEO of Go Time, a company that's revolutionizing the world of design. Go Time has discovered a way to achieve two things that were once considered mutually exclusive: exceptional design and speed.

This week on Growing a Fruitful Brand, branding experts Raj and Ben are answering your questions in part one of a multi-part episode! In the episode, Raj and Ben dig into why experimentation is crucial when finding your core product offering and how to find (or create) time to keep growing, professionally without sacrificing your personal time.

This week on Growing a Fruitful Brand we are talking with Jake Brown, author of Leadersh*t: Tales & Tools to Survive a Bad Boss and Have Fun at Work. In the episode, Ben and Jake dig into the bad bosses who inspired the book and how employees find ways to cope with toxic work environments and create joy in their workday.

If you haven’t started thinking about client gifting for the holidays, consider this your reminder.

On this week’s episode of the podcast and as we are finalizing the details ourselves, Raj and Ben are talking all things client gifting.

We conducted an experiment: could we do all the work behind a rebrand in one shot?

On this week’s episode of the podcast, we sat down with long-time friend and creative collaborator, Jonathan Kayser of Lens Distortions to talk about the remarkable journey from passion to profit and the niche Kaiser found within the film and photography industry.

What’s in a name?

It turns out, there is more to a name than Juliet thought.
A bad name can ruin a good brand.

How do you address a major need without insulting the profession it’s associated with?

In fact, how do you elevate the profession to attract the next generation of great leaders AND get support without making them feel like a charity case?

This week on GaFB, Alpaca Packs founder, Karen Borchert joins Ben in the studio to talk about how the brand is doing just that: making it easy to support educators while attracting, engaging, and retaining more great educators.

Growing a Fruitful Brand is back for season 2 and brand nerds, Raj Lulla and Ben Lueders are digging into what makes a brand good.

The recent blunder with the social media platform formerly known as Twitter, could result in a loss of over $44 Billion dollars in estimated brand value.

How could something like changing a name, be such a huge deal?

It’s hard to believe it’s been a full year since we introduced Growing a Fruitful Brand to the world! 40 episodes later, we’ve really enjoyed sharing our insights on how to create and grow a brand that makes the world a better place for you, your customers and your employees.

If there is one thing you can do now to un-pitch your sales pitch, it’s to ask more questions. Be relentlessly curious about your client, their problem, and their goals so you can diagnose the problem before you prescribe the solution.